Woocommerce and Shopify are the most popular platforms on which e-commerce businesses thrive. You will need to review your goals and needs to decide which platform is right for you.
This article will explain everything you need to know about these platforms, so you have enough details to choose from. This review is for both beginners and anyone looking for an e-commerce platform.
Before we get started, let’s first review the basics.
WooCommerce is an open-source WordPress plugin used to manage an eCommerce store. Since it’s a WordPress plugin, you can’t use it alone. You will necessarily need the help of a developer to configure everything.
On the other hand, Shopify is an all-in-one e-commerce platform that allows you to completely manage your online business from the same platform. All-in-one means you’ll start, grow, and manage your store from the same platform.
To understand the operation and the advantages of each platform, we have listed the advantages of each platform:
WooCommerce and Shopify differ when it comes to hosting. To begin with, WooCommerce is a plugin. It means that it depends on another platform. Therefore, you will need to host your website first. Only then can you install the WooCommerce plugin.
As for Shopify, you don’t need to search for a hosting company. The platform is self-hosted. For this reason, if you create your account from the Shopify site, your site will be hosted for you.
It is an important consideration when choosing an e-commerce platform. With WooCommerce, you will first need to design the website and install the plugin. With Shopify, it’s instantaneous. Each account comes with a domain, hosting, and SSL certificate.
The SSL certificate is a security technology that ensures the security of your browser and web server.
2. Technical skills
As the name suggests, you need to have some working knowledge of the matter. With Shopify, you don’t need to have any technical skills. The platform offers free templates to choose from. To start, you will get a 14-day free trial with the option to extend for 14 days, 13 days after creating your account. After that, you will need to upgrade your package to continue using the platform. A site on Shopify is extremely simple to set up and wear for any beginner in the field!
However, this is not the case with WooCommerce. You need technical skills to get the most out of the platform. You can also hire a developer or do it yourself.
All you need is a little time and effort. After a few weeks or months of effort, your website will surely be online.
But that shouldn’t worry you. Some agencies and companies offer WordPress and Shopify development services. You don’t have to do it all by yourself. It reduces the workload and saves time, in addition to having a much more professional result than if you had done it yourself.
SEO or search engine optimization is very important. So you must take care of your store’s ranking in the search engine and constantly improve your SEO on Shopify or WooCommerce. Some agencies offer SEO services so you can achieve your goals much faster.
Here’s how you can optimize your site with Woocommerce and Shopify:
– Optimize RUs
– Add page titles
– Add product titles
– Add SEO product descriptions
– Use product categories and tags
– Create ALT texts for product images
– Write meta descriptions for each product
Before choosing an e-commerce platform, you must first understand its features.
With WooCommerce, you need to install other plugins to use full functionality. Some are free, while others are premium. In 2021, WooCommerce will offer the following features:
– Email template
– Inventory management
– Multiple users
– Several payment options
With Shopify, most features are built-in. You have access to it after creating an account. It includes:
– Abandoned cart recovery
– Shop app
– Free SSL certificate
– Unlimited products
– Several payment options
– Inventory management
Personalization is important. It is possible to customize WooCommerce and Shopify. WooCommerce also has a design advantage. Since it’s open-source, tons of developers sell or give away themes for free!
For Shopify, customization is quite tricky. First, you will need to understand the language used for programming. You will have to hire a shopify developer if you don’t have technical knowledge. Other than that, the design themes it offers are limited and not as comprehensive as WooCommerce.
Shopify offers different pricing plans depending on your number of daily orders. The offers are $29/month, $79/month and $299/month.
WooCommerce pricing is different. The plugin is free to install and use. However, you will be charged other fees. For example, hosting and buying a domain name: the price of hosting can range from $5 to $100, while a top-level domain will cost an additional $9 per year. In addition, WooCommerce can be much more expensive if you need a specific plugin for managing your e-commerce store.
Shopify prices may seem high. The management of your activity may require additional plugins on Woocommerce, which can increase the score per month. Whereas with Shopify, you rarely have other expenses.
With this information in mind, you should review your goals and determine which platform best suits your business plan.
These platforms will work for you whether you are a small business or a large store. Weigh the pros and cons, check out the features and the final amount each will cost you.
If you’re looking for a platform that’s easy to get started with, check out Shopify. On top of that, it’s much faster to design your store using the built-in templates and tools. It works well for beginners and very technical people.
For Woocommerce, the plugin is free but with additional costs. You will pay for hosting, domain name, SSL certificate, themes, plugins, and advanced customization. In addition, time to design.
To conclude the best e-commerce design platform, Shopify is a better choice. It is evident from the ease of use, features, security and customer support. But, if you want to design everything from scratch, you can look into Woocommerce or learn the Shopify programming language.