5 Best Google Analytics Alternatives for 2023
Google Analytics 4 (GA4) is a web analytics tool that provides valuable data and insights into your website’s performance. It is the latest version of Google Analytics, introduced in 2020, and replaces the previous version of Google Analytics known as Universal Analytics. GA4 offers several new features and capabilities that were not available in Universal […]
11 Marketing Trends You Shouldn’t Miss in 2023
2022 was the year of nostalgia, trust, humanization and participation! As 2023 arrives very quickly, let’s take the time to consult the marketing oracles to anticipate the 11 trends to integrate into your marketing strategy. 1. Inclusive marketing Younger generation consumers expect brands to support diversity and inclusion in front of and behind the cameras. It […]